Partner + Strategy Director at Mayday-Mayday-Mayday
Design | Greater New York City Area, US
Brendan is Partner, Strategy Director and resident polymath at Mayday, working on everything from UX design and video editing to creative production and account management. He’s responsible for making sure Mayday stays on the rails and brings Bill Simmons’s “VP of Common Sense” theory to the agency setting where one goal remains paramount above all when creating anything — why does it makes sense to the person using it, when they’re using it. He’s passionate about user experience online and in the real-world, has a keen product sense, and focuses on the opportunities that exist at the intersection of creative and strategy.
Prior to Mayday, Brendan worked as a producer at Jed Root, Inc., an agency representing the industry’s top photographers, stylists, hair and makeup artists, and illustrators. In his time there, he produced work for The New York Times, Numéro, Interview, GQ, Vogue, Dazed & Confused, Wonderland, Elle and WSJ, as well as campaigns for Calvin Klein, Target, Cesare Paciotti, Uniqlo, Opening Ceremony, DKNY and Gant. He has worked as a creative consultant and engagement expert for start-ups and marketing agencies, overseeing everything from audience, to product, to brand development.
Brendan received his Master of Science degree from the Medill School of Journalism, Media, Integrated Marketing Communications at Northwestern University, where he concentrated in interactive production, product development, audience development and media management, and a BA from New York University. He lives in Brooklyn Heights and unabashedly roots for the New York Metropolitans.